By 2025, the fastest electric vehicles (EVs) aren’t just fast; they are fast communicators. High-performance EVs, limited to engineers and enthusiasts, are an impactful perspective shift in brand communication. They’re now new rolling narratives. Speed, design, and silence have become new strategic languages.

Brands, in all industries, are no longer just demonstrating sustainability; they’re telling a better story with performance.

High performance EVs deliver more than just KWs – they create identity. Brands deploy premium EVs, for executive mobility, promotions or fleet activation. They communicate message: “We are not just green, we are bold, fast, and ready for the future.”

Brands like Rimac, Lucid, and Porsche have transformed their EV models into high-speed ambassadors of progress. The Lucid Air Sapphire hits 0–60 mph in 1.89 seconds. But that’s not just a stat—it’s a story. One that says, “Electric doesn’t mean compromise. It means evolution.”

Emotional Acceleration

In a saturated content world, emotion is currency. High-performance EVs trigger thrill, awe, and aspiration—emotions marketers chase but rarely capture authentically. Their design, silence, torque, and acceleration create multi-sensory moments, ideal for content creation and consumer connection.

Breaking the “Boring EV” Narrative

The first wave of EVs focused on economy and eco-friendliness. This limited the narrative. In 2025, performance now becomes the pivot. It reframes EVs not only as responsible but as desirable. It opens up new audiences: luxury buyers, sports buyers, tech buyers.

Premium = Shareable

When Mercedes-AMG releases an EV with launch control and whisper-quiet acceleration, it’s not just about specs—it’s a spectacle. Car reviewers film it. Fans repost it. Executives reference it in boardroom decks. In essence, performance becomes virality.

High-performance EVs make good content. Not hypothetically—but algorithmically. Social media engagement spikes for supercharged visuals, dramatic launches, and live events involving top-tier EVs. The narrative becomes contagious.

Porsche Taycan: A Design-Forward Statement

Porsche simply didn’t let go of its combustion DNA, but rather reinterpreted it. With 750+ horsepower, Taycan became a flagship for not just garages, but narrated the brand’s campaigns. Partnerships across music, art, and influencers continued to reinforce the idea that you can be electric without being silent.

NIO EP9: China’s Electric Prestige

The NIO hypercar, the EP9, not only set lap records at the Nürburgring and made international headlines—it wasn’t for mass adoption, but rather symbolic power. It established China as not just a manufacturer, but an innovator. That vehicle changed the narrative, not just performance benchmarks.

Hyundai IONIQ 5 N: Performance Meets Pop Culture

With the IONIQ 5 N, Hyundai crossed into motorsport territory—and TikTok reels. The model’s drift mode and launch footage were packaged into social campaigns aimed at younger, performance-curious audiences. The result? Culture clout, not just car sales.

High-performance EVs are not just fleet upgrades. Here are a few examples of how enterprise brands can employ performance EVs to develop their storytelling:

A. Executive Symbolism

Put executive teams in high-performance EVs for public appearances, keynote addresses, and annual shareholder meetings. This tells a story — that we do not talk about the future, we drive it!

B. Performance-derived Content

Utilize the Going-Electric EV demonstrations as campaigns: acceleration videos; countdown to 0-100 km/h; quiet drive experiences—these are not automotive industry clichés, but visual metaphors for innovation, dynamics, and transformation.

C. Design-derived Co-creation

Collaborate with designers, artists, and creators to co-create visual campaigns derived from design aesthetics of EVs. Think about Gucci and Fiat’s past collaborations and what an EV brand collaboration looks like today.

D. Software Integration Messaging

Showcase EV software updates, real-time telemetry, and app-managed driving features. Focus on the ‘smart’ in high performance, not just the speed!

CMO

Performance EVs create brand heat! They’re the perfect vehicle for social storytelling, event-linked campaigns, and executive visibility. Their emotional and visual ROI is undeniable.

CFO

While more expensive upfront, high-performance EVs can provide outsized returns in brand value, potential strategic partners, and impressions as an ESG-aligned company—as long as it’s executed as a part of a longer PR and IR strategy with global placements to maximize investment.

CTO

These EVs are mobile tech hubs. With edge computing, AI-assisted driving, and smart software to integrate all of this, they are the ideal vehicle to communicate a company’s innovation story.

In short, performance EVs are no longer a luxury—they’re intelligent!

We are entering a space where high-performance EVs have the capability to influence how not just traffic works but timelines, headlines, and brand reputation.

• They are adopted as metaphors and momentum in product launches
• They are inserted into recruitment videos for forward-facing cultural awareness
• They are used for meeting your investors presentation that shows “we are committed to innovation”
• They are now embedded in pop culture through collaboration, events, and IP

At Beritarian, we consider a high-performance EV to not just be a machine but a message. The brands who understand how to drive both speed and the story will define not just mobility, but media, influence, and the new economy.

In 2025, speed is no longer performance-speed is perception. Brands that are investing in high-performance EVs, aren’t just moving faster. They are communicating smarter.

This is a new narrative highway. And those who are high-performing are already going fast.