Electric vehicles (EVs) have moved beyond compliance—they’ve become convergence points for performance, perception, and purpose. In 2025, the smartest companies are no longer asking, “Should we go electric?” They’re asking, “How can we use EVs to shape our story, speed up our systems, and stay ahead of expectations?”

Corporate EV strategy today is no longer just a sustainability choice. It’s a platform where ESG meets speed, and media meets mobility.

At Beritarian, we believe EVs are the most visible—and versatile—lever for transforming how companies operate, communicate, and compete.

With ESG frameworks tightening globally—via CSRD in Europe, SEC disclosure proposals in the U.S., and mandatory emissions tracking in APAC—electric fleets are one of the few corporate levers that deliver fast, visible ESG results.

According to the International Energy Agency (IEA), electrifying commercial fleets can cut up to 40% of Scope 1 emissions for logistics and mobility-intensive industries. That’s not just box-checking—it’s brand evolution.

But It’s Not Just About Compliance. Performance EVs now rival or outpace ICE vehicles. The Tesla Model 3 Performance, Hyundai IONIQ 5 N, and BYD Seal U deliver acceleration, range, and durability—without compromising the ESG narrative.

This creates a dual value proposition:

• CMOs get a story.

• COOs get an upgrade.

Fast, clean, and credible—that’s ESG in motion.

Every corporate EV is now a mobile media unit. Fleets are being wrapped with campaign messaging, real-time ESG stats, or QR codes linking to brand commitments. The vehicle becomes an extension of the brand’s content strategy.

Just like product packaging became a storytelling surface, EVs now carry both goods and messages. Think of them as platforms on wheels.

We live in an attention economy where short-form video rules. An EV silently gliding through a dense cityscape, a time-lapse of EV loading docks, or a customer-facing EV with co-branded decals—all of these can be captured, shared, and embedded into brand campaigns.

This isn’t a theoretical trend—it’s already happening:

• Leapmotor’s bungee-jump campaign turned EV test-drives into viral social moments.

• IKEA used last-mile EV delivery rollouts as content pillars for both B2B and B2C campaigns.

• Amazon India embedded its EV transition into a climate narrative aimed at vendor partners and regulators alike.

EVs are no longer logistics—they’re language.

The true power of EV adoption lies in convergence—when operations, brand, and ESG align around shared infrastructure.

• For CMOs

EVs are proof. Not hypothetical, not future-tense—rolling credibility. They can be woven into sustainability ads, executive visibility, and live media.

• For CFOs

EVs are now TCO-positive in many urban use cases. And that’s before factoring in green loans, carbon credits, and depreciation benefits tied to sustainable investment portfolios.

• For CTOs / COOs

Today’s EVs integrate with smart fleet software, edge computing, route optimization, and predictive maintenance dashboards. EVs aren’t just mobile—they’re intelligent.

What connects all three roles? Visibility. And EVs are the most visible proof of transformation in motion.

• DHL

By deploying over 27,000 electric vehicles worldwide, DHL isn’t just cutting emissions. It’s also telling a story: that logistics can be clean, and global doesn’t mean dirty. They integrate their fleet data into marketing reports and investor updates.

• BYD

China’s BYD doesn’t sell cars—they sell national narrative. Their EV campaigns include language about energy sovereignty, domestic tech pride, and global design leadership. Their vehicles are now geopolitical media as much as they are mobility platforms.

• IKEA

With its pledge to fully electrify last-mile delivery in major cities by 2025, IKEA turned vans into storytelling tools. They paired electric logistics with social media campaigns and even redesigned vehicle aesthetics to align with their eco-vision.

To activate the full power of the “ESG + Speed + Media + Mobility” equation, companies should:

1. Audit Visibility Opportunities

Ask: where do your vehicles show up? Can they be part of the customer journey, the investor presentation, or the employer brand?

2. Embed EVs in Narrative Strategy

Include your EV deployment in:

• Product launches

• Annual reports

• Executive presentations

• Social media campaigns

3. Turn EV Data into Assets

Transform your fleet metrics into real-time dashboards, sustainability scorecards, or press features. People trust what they can see and track.

4. Invest in Internal Alignment

Build a working group across marketing, operations, and finance to coordinate your EV strategy as a cross-functional business narrative, not a siloed compliance effort.

The future isn’t powered by electricity alone—it’s powered by convergence.

In a world where reputation moves faster than regulation, EVs allow companies to accelerate trust, communicate progress, and operationalize sustainability. They make strategy visible. And visibility, in 2025, is everything.

Your electric vehicles shouldn’t just move products—they should move perception. Whether you’re a CMO shaping brand stories, a COO optimizing logistics, or a CFO driving ROI, Beritarian helps you align mobility with visibility.
👉 Speak with our consultants to activate your EV strategy as a brand, ESG, and media asset.