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Battery-as-a-Service in Malaysia: How Perodua’s BaaS Strategy Changes EV Ownership

Perodua is set to reshape Malaysia’s electric vehicle market with its first locally developed EV and the groundbreaking Battery-as-a-Service (BaaS) model. By separating battery costs from vehicle ownership, the new model brings EV prices below RM80,000 and removes key barriers like battery degradation concerns and high upfront costs. With production starting in late 2025, this could be a turning point for Malaysia’s green mobility ambitions.

Beyond the B‑Segment: How Perodua’s EV Is Shaping a Smart Mobility & IoT Ecosystem

Perodua is shifting gears from budget-friendly hatchbacks to cutting-edge smart mobility. Set to launch its first EV by late 2025, Perodua isn’t just electrifying cars—it’s pioneering a connected ecosystem built on IoT, ADAS, battery leasing, and localized tech development. With pricing aimed below RM80,000, Malaysian drivers can soon expect an affordable, intelligent EV tailored for the local landscape.

The Perodua EV Blueprint: From Local Innovation to National Industry Transformation

Perodua is charging into Malaysia’s EV future with its bold electrification blueprint, revealing a new EV prototype, smart global-local partnerships, and a game-changing Battery-as-a-Service model. With plans to localise over 60% of components and scale up production by 2026, Perodua isn’t just building an electric car—it’s driving a nationwide transformation aligned with Malaysia’s low-carbon ambitions.

Decoding the Future: Why Performance EVs Are the Key to Corporate Innovation in 2025

In 2025, performance electric vehicles (EVs) are emerging as more than transportation tools—they are strategic assets driving innovation, ESG goals, and digital transformation. From fleet modernization to executive leadership optics, performance EVs are redefining corporate mobility and setting a new standard for sustainability and technological leadership.

The Evolution of EVs: Redefining Corporate Mobility in the Digital Age

Electric vehicles (EVs) are redefining corporate mobility—not just as a green alternative but as strategic assets in digital transformation. From reducing operational costs to powering data-driven decisions and ESG alignment, EVs are becoming essential tools for forward-thinking enterprises. Discover how EV adoption is shaping the future of business innovation and sustainability.

From Electric to Intelligent: How AI-Powered EVs Are Shaping the Future of Corporate Strategy

Artificial intelligence is transforming electric vehicles from eco-friendly transport into strategic business assets. With AI integration enhancing platforms like BYD’s “God’s Eye” or Nio’s NOMI assistant, automakers are shifting from product-based models to data-driven, software-powered ecosystems. This evolution is not just about smarter cars—it’s about smarter companies.

Beyond Carbon Neutral: How EV Content Is Becoming the Next B2B Engagement Frontier

In 2025, EVs are more than just transport—they’re becoming strategic B2B content. From investor dashboards to real-time delivery videos, electric fleets now act as living proof of ESG commitment. Discover how brands are transforming EV data into powerful narratives that build trust, win clients, and drive growth.

Beritarian Perspective: Why Future-Forward Brands Are Betting on Performance EVs

In 2025, high-performance EVs are no longer just about speed—they’re strategic brand statements. Companies adopting them signal ambition, innovation, and cultural alignment. From Lucid to Volvo, performance EVs are transforming perception, elevating storytelling, and aligning with future-proof values. At Beritarian, we see them not as luxury add-ons, but as essential assets for enterprise influence and digital readiness.

Corporate EV Strategy 2025: ESG Meets Speed, Media Meets Mobility

In 2025, electric vehicles (EVs) are more than transportation—they’re mobile media, ESG proof points, and strategic infrastructure. Discover how forward-thinking brands use EVs to align sustainability, speed, and storytelling into a powerful business narrative.

Smart Marketing Meets TikTok: The Secrets Behind Viral Sales

In the attention economy, going viral is no longer luck—it’s architecture. This blog explores how AI-powered systems like content engines and intelligent distribution tools are helping brands move beyond one-hit wonders on TikTok to build long-term, scalable growth. Learn how creativity meets data and why Beritarian’s smart marketing infrastructure is redefining performance in 2025.

How High-Performance EVs Are Becoming the New Medium for Brand Storytelling

In 2025, high-performance electric vehicles are no longer just feats of engineering — they are brand storytellers in motion. From Porsche to NIO, companies are using speed, silence, and sleek design as narrative devices to shape perception, drive virality, and assert innovation. At Beritarian, we explore how performance EVs have evolved from mechanical milestones to cultural catalysts — influencing campaigns, C-suite symbolism, and next-gen content strategies. This isn’t just the future of transport, it’s the future of brand communication.

How to Stay Compliant With AI-Driven Marketing in 2025

AI-driven marketing has unlocked speed and personalization—but in 2025, compliance isn’t optional. From the EU AI Act to regional privacy laws, brands now face steep penalties for non-compliance. This blog reveals how top marketers are building compliance directly into their AI systems—covering data transparency, explainable AI, ethical personalization, and content governance—to protect both brand trust and innovation.

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